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About Florida Homes Group: The Essential Guide to Our Orlando Real Estate Brokerage

Florida Homes Group is a family-owned real estate brokerage serving buyers and sellers across the entire greater Orlando area — from Winter Park and Lake Nona to Dr. Phillips, Celebration, Clermont, Mount Dora, and every community in between. Our family has owned property in Central Florida since 2007, long before the region’s current growth wave, and we launched Florida Homes Group in June 2025 to turn nearly two decades of personal Orlando experience into professional representation for buyers and sellers throughout the metro.

Who We Are

Florida Homes Group is a family-run brokerage led by the Simpson family. Samantha Simpson serves as brokerage owner and oversees daily operations, while Steve, Sol, and Ellie Simpson work directly with clients as licensed REALTORS® across the greater Orlando metro. Steve first bought real estate in the Orlando area in 2003, and our family has owned property in Central Florida continuously since 2007 — through every stage of the region’s transformation from a primarily tourism-driven economy into one of the fastest-growing metros in the United States. We launched Florida Homes Group in June 2025 to bring nearly two decades of firsthand Orlando knowledge to buyers and sellers: the schools, HOAs, builders, CDDs, and traffic patterns that actually shape property decisions here.

Serving the Entire Greater Orlando Area

Florida Homes Group represents buyers and sellers across the full Orlando metro — including Downtown Orlando, Winter Park, Lake Nona, Dr. Phillips, Baldwin Park, Horizon West, Winter Garden, Windermere, Ocoee, Apopka, Mount Dora, Clermont, Celebration, Champions Gate, Reunion, and Kissimmee. Because Central Florida is a patchwork of distinct submarkets with very different price points, HOA structures, school zones, and long-term value drivers, we treat each area on its own terms rather than applying a one-size-fits-all approach.

Buyers can search available homes directly through our live MLS feed, which covers every city in the Stellar MLS service area. Whether you’re comparing new construction in a master-planned community or looking at established neighborhoods with mature trees and lake access, we can pull the right inventory and walk you through the trade-offs.

Buyer Representation

As buyer representatives, Florida Homes Group guides clients through the entire Central Florida home-buying process. Our buyer services include neighborhood guidance, builder comparisons, pricing analysis, contract negotiation, inspection oversight, and closing coordination across every corner of the Orlando metro — whether you’re looking at new-construction communities, established in-town neighborhoods, lakefront properties, or relocation-friendly areas near major employers.

Seller Representation

For sellers, Florida Homes Group delivers pricing strategy, professional marketing exposure, and experienced negotiation support throughout the Orlando region. Homeowners can learn more about our seller representation services and our structured listing approach, which is built on current market data rather than guesswork.

Relocation Clients

Florida Homes Group specializes in working with buyers relocating to Orlando — whether you’re moving from another U.S. state, from the UK or Europe, from Canada, or from Latin America. Our family has personally made the international move to Central Florida twice, so we understand the practical side of relocation that most agents never deal with: timezone-friendly communication, virtual tours and video walkthroughs, navigating financing as a foreign buyer or out-of-state buyer, coordinating inspections when you can’t be on the ground, shipping and school-enrollment timelines, and the tax and HOA differences that often catch relocating buyers off guard.

Florida Homes Group works with relocation clients across the Orlando metro — including employer transfers to Lake Nona medical and tech campuses, Disney and Universal hires, military moves, remote workers choosing Florida for tax or lifestyle reasons, and retirees looking at 55+ communities. We help you compare submarkets before you commit to a neighborhood, so your first Orlando address is one you actually want to stay in.

Why Clients Choose Florida Homes Group

Orlando has no shortage of real estate agents, so we focus on being the firm you can actually reach, that does the homework, and that tells you the truth — including when a deal doesn’t make sense. Florida Homes Group combines nearly two decades of personal Central Florida ownership with a research-driven approach and long-standing relationships with Orlando-area lenders, inspectors, and title partners. No call centers, no lead pools, no handoffs to agents who’ve never visited the community you’re asking about.

Work With Florida Homes Group

If you’re buying or selling a home anywhere in the greater Orlando area, we invite you to contact Florida Homes Group directly to discuss your goals. You can also call our office at 407-680-3210 or email info@floridahomesgroup.com, and we’ll respond personally.

Licensing & Regulatory Information

Party	Role	Florida License #
Florida Homes Group	Licensed Real Estate Brokerage	CQ1073198
Broker of Record	Licensed Florida Real Estate Broker	BK3642273
Steve Simpson	Licensed REALTOR®	SL3641758
Sol Simpson	Licensed REALTOR®	SL3644140
Ellie Simpson	Licensed REALTOR®	SL3643796

Florida Homes Group is a licensed Florida real estate brokerage regulated by the Florida Department of Business & Professional Regulation (DBPR) — Division of Real Estate. Every license above can be verified directly on the DBPR’s public license search. We are equal housing opportunity providers and comply with all federal, state, and local fair housing laws.